Strategic Financial Leadership

Virtual CFO Services — For Canadian Growth Companies

Move beyond bookkeeping. Get the strategic financial guidance that helps you extend your cash runway, hit your KPIs, and make confident decisions about hiring, pricing, and capital allocation.

Sebastien Prost, CPALicensed CPA advising Canadian growth companies on financial strategy, fundraising readiness, and operational finance.

LedgerLogic CPA Team  | 

What's Included

Your Virtual CFO Engagement

Every engagement is tailored to your growth stage, but these core deliverables ensure you always have the financial clarity to make sound decisions. Our virtual CFO service integrates with your existing bookkeeping and tax compliance to create a complete financial operating system.

Cash Flow Forecasting & Management

Rolling 13-week and 12-month cash flow models so you always know your runway. We model best-case, base-case, and worst-case scenarios to keep you ahead of shortfalls.

Budget Creation & Variance Analysis

Annual operating budgets broken down by department, with monthly variance reports that explain why actuals diverged from plan and what to do about it.

KPI Dashboards & Reporting

Custom dashboards tracking the metrics that matter for your stage: burn rate, CAC, LTV, gross margin, MRR, net revenue retention, and working capital ratios.

Financial Modelling & Scenario Planning

Three-statement financial models for internal planning and investor presentations. We build scenario analyses for pricing changes, new hires, market expansion, and capital raises.

Fundraising & Investor Deck Support

Investor-ready financial packages including pro-forma statements, unit economics breakdowns, dilution modelling, and data room preparation. We join investor calls when needed.

Board & Investor Reporting

Monthly or quarterly board packages with executive summaries, financial highlights, KPI trends, and forward-looking commentary that builds investor confidence.

Strategic Tax & Growth Planning

Proactive tax strategy including SR&ED credit optimization, corporate structure review, dividend vs. salary planning, and timing of major capital expenditures for maximum tax efficiency.

Our Process

How Your CFO Engagement Works

We follow a structured onboarding process to get you from financial fog to strategic clarity within the first 60 days. Each phase builds on the last, creating a financial operating system you can rely on.

1

Financial Health Check & Diagnostic

We review your historical financials, current tech stack, reporting gaps, and growth objectives. This diagnostic identifies the highest-impact areas to address first and sets the baseline for all future measurement.

2

KPI Framework & Dashboard Setup

Based on the diagnostic, we design a KPI framework tailored to your industry and growth stage. We build real-time dashboards so you can track burn rate, unit economics, and cash runway without waiting for month-end.

3

Monthly CFO Sessions

Structured monthly meetings where we review financial performance against budget, analyse KPI trends, update the cash flow forecast, and discuss strategic decisions. Between sessions, you have async access for time-sensitive questions.

4

Quarterly Strategy Review

Every quarter, we step back from the operational detail to review your three-year financial model, reassess strategic priorities, update board materials, and plan for upcoming milestones like fundraising rounds or market expansion.

Who This Is For

Is a Virtual CFO Right for You?

A virtual CFO is not for every business. If your primary need is getting transactions coded and reconciled, our bookkeeping service is the right fit. A virtual CFO becomes valuable when the questions shift from "are my books accurate?" to "what should I do next?"

Funded Startups Scaling Operations

You have raised a seed or Series A round and need to manage burn rate, report to investors, and build the financial infrastructure to reach your next milestone. A virtual CFO ensures your capital is deployed strategically and your board receives professional reporting.

E-commerce Businesses Growing Past $1M Revenue

Your e-commerce accounting is handled, but you need help with inventory forecasting, unit economics by channel, pricing strategy, and cash flow planning around seasonal demand cycles.

Professional Services Firms Expanding

You are adding headcount, opening new service lines, or considering geographic expansion. A virtual CFO models the financial impact of each growth lever and helps you set utilization, billing rate, and margin targets.

Companies Preparing for Fundraising or Acquisition

Whether you are preparing a pitch deck for investors or packaging your business for a potential acquirer, a virtual CFO builds the financial narrative, prepares the data room, and ensures your numbers tell a compelling, defensible story.

💡

CPA Pro Tip: Bookkeeper vs. Accountant vs. CFO

A bookkeeper records what happened (transaction coding, reconciliation). An accountant ensures compliance and files taxes. A CFO looks forward and advises on strategy. Most businesses between $200K and $500K in revenue need a bookkeeper and accountant. Once you pass $500K, or if you are raising capital at any stage, a virtual CFO starts delivering outsized value by preventing costly mistakes and surfacing opportunities you would otherwise miss.

Related Resources

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FAQ

Frequently Asked Questions

Ready for Strategic Financial Leadership?

Stop guessing and start planning. A 30-minute discovery call is all it takes to find out if a virtual CFO engagement is right for your business.